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EVP and Your Personal Brand

Joe Morrison
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Personal Brand and EVP - header image for the EVP newsletter edition 21

EVP and Your Personal Brand

Most people think EVP (Employee Value Proposition) only applies to organisations. In reality, every person has one too.


Your personal EVP is the balance of what you give and what you need in order to do your best work. It’s the story behind your reputation, your contribution, and the conditions that help you thrive.

In this edition of the EVP newsletter, I explored how individuals can use EVP as a career tool rather than seeing it as something owned only by employers. You can read the full article with the link below.

Why Your Personal EVP Matters

Understanding your own EVP helps you:

  • make better career choices

  • find environments that support your best work

  • communicate your value with confidence

  • build a personal brand that feels grounded rather than manufactured

Companies build EVP to attract and retain talent. You can build your own to navigate your career with clarity.

The Credit System: A Simple Way to Understand Your EVP

Your personal EVP behaves a bit like a bank account. You make daily deposits into your professional reputation through effort, reliability, creativity, kindness, results, problem solving, and how you treat people.

You also make withdrawals: stress on others, missed deadlines, low communication, disengagement, or conflict.

The goal isn’t perfection. It’s a healthy balance.
An employer has an EVP. You do too.

Three Questions to Uncover Your Personal EVP

1. What do I give?

Think about the deposits you naturally make. What do people consistently rely on you for?

2. What do I need?

Your side of the reward equation. Do you need autonomy, recognition, purpose, clarity, flexibility, progression, or community?

3. What do I want to be known for?

This builds your personal brand. It shapes interviews, promotion conversations, and day-to-day expectations.

Bring It Together in One Sentence

Try completing:

“I create value by… and I do my best work when…”

Examples:

  • “I create value by simplifying complex problems. I do my best work when I have autonomy and open communication.”

  • “I create value through relationships and energy. I do my best work when the mission matters.”

  • “I create value through precision and consistency. I do my best work when expectations are clear.”

This becomes a practical tool for job searches, CVs, networking, performance reviews, and any major career decision.

Read the Full Article

This blog is a short introduction. The complete breakdown, with examples and guidance, is in the newsletter:

Read The Full Article Here

 

The EVP Newsletter is a monthly Linkedin newsletter from founder Joe Morrison.

For more information on EVP, or how CHEER can help you re-engage your employees, click here

For the most recent Employee Value Proposition newsletter, check out Linkedin