EVP Case Studies: What Great Looks Like
If you’ve ever wondered what a great Employee Value Proposition (EVP) looks like in action, this edition of the EVP newsletter is for you.
An EVP is the balance between what employees give and what they get in return – the total experience of working somewhere.
Here are a few standout examples:
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Google became famous for more than brand. From free meals to flexible working and its “20% time” projects, Google built an EVP around creativity, autonomy, and employee voice.
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Timpson focuses on trust and humanity. They hire for personality, give store leaders real freedom, and support employees’ lives beyond work.
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Octus puts people at the centre of its business model. Their proposition to customers is built around the expertise of their employees — a perfect example of commercial and employee value aligning.
The common thread? Each company knows exactly what makes people want to join and stay. That’s the foundation of a strong EVP.
Most UK employers spend thousands each year on benefits that employees don’t actually value. A clear EVP helps you cut that waste, increase retention, and attract more of the right talent.
Read the full case studies and find out how to create your own:
Read The Full Article Here
The EVP Newsletter is a monthly Linkedin newsletter from founder Joe Morrison.
For more information on EVP, or how CHEER can help you re-engage your employees, click here
For the most recent Employee Value Proposition newsletter, check out Linkedin

