We’re excited to share that founder Joe Morrison was recently a guest on an award winning podcast The Guiding Voice with host Naveen Samala. In this conversation, we got under the skin of what makes an Employee Value Proposition (EVP) meaningful. Not just a list of perks, but a genuine reflection of why people choose to join and stay at a company.
Check it out here:
What We Covered in the Episode
During the podcast, we explored:
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Why EVP is more than an employer brand exercise.
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The seven pillars I use to map out a full EVP.
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How to balance what companies say they offer with what employees actually experience.
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The risks of getting EVP wrong — and the cost of ignoring it.
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Practical steps any leader can take to start shaping an EVP today.
Why EVP Matters Right Now
Retention and attraction challenges are at the top of every leader’s agenda. The cost of disengaged employees runs into billions each year. A clear EVP not only helps bring in the right talent but also builds long-term commitment from the people already in your business. It answers the vital question for employees: why should I give my best here, and not somewhere else?
For more information about EVP, check out a detailed view into how I implement it, right here on the CHEER Website.
For more of Joe’s podcast appearances, take a look at Media section on our ‘About‘ page
Closing Thought
If you’re leading a team, scaling a business, or simply rethinking how to keep your best people, I’d recommend tuning in. EVP isn’t (just) about slogans or shiny brochures, it’s about uncovering what really matters to your employees and making sure it runs through the whole employee experience.
Enjoy!