CHEER Explains: Brand & Purpose
We’ve been posting a number of videos on our YouTube channel around various HR/Engagement terms, to help introduce you to them.
Now I’ll be uploading them to this very website.
This time it’s Brand & Purpose (a pillar of EVP)
🚀 Definition: Who the company is, why they do what they do, and how employee and employer can be aligned
According to LinkedIn, 75% of job seekers consider an employer’s brand before even applying for a job. They also state that companies see a 50% reduction in cost per hire and can attract 50% more qualified candidates.
🚀 Example Topics:
– Company Vision, Mission, Goals
– Social Media Presence
– Ethical Company
– The CEO
– Brand Image
🚀 Who does this well? GOOGLE: I used to work in an agency where I’d ask candidates ‘name 5 dream companies you’d want to work for and why’, and 9/10 would say ‘Google, because they’re an incredible brand’.
🚀 More on this category on my Linkedin Article here
* * *
Find out More about Joe Morrison
Click on the link here to subscribe to Our Channel
or you can watch the video below: